No other beverage brings people together like craft beer.
You are invited to brew the Connected by Craft™ New York State Collaboration Beer, a state-wide fundraising campaign to promote NYS craft beer, drive traffic to breweries and raise funds for the New York State Brewers Association.
We are all #ConnectedbyCraft
HOW IT WORKS
- You brew your version of the collab, we’ll encourage craft beer enthusiasts to visit your brewery to purchase it through a state-wide marketing & PR campaign.
- Enthusiasts will be encouraged to share a photo of them enjoying the collab with friends on social media using #ConnectedbyCraft
- Style / recipe is up to you.
- Use the can label template provided. Canning the collab is encouraged, but not required.
- Marketing kit will be sent to participants in May
- Track your sales - $1 per pint / 16oz can sold should be donated to the NYSBA. When sales are complete, a check be made to the New York State Brewers Association.
- Connected by Craft™ and participating breweries will be promoted through September.
Add a photo to the can template of people connecting at your brewery!
LABEL TEMPLATES + ORDER DISCOUNT
LABEL TEMPLATES
- 12oz and 16oz can label artwork designed for your use.
- Add a photo to the template of people connecting at your brewery (black and white photo).
- You are responsible for adding brewery information to the template and submitting it to the SLA.
FREE Member Benefit: To customize the template contact Glenn Clark, Crafting a Brand at glenn@craftingabrandco.com
ORDERING LABELS
MEMBER BENEFIT: get 500 Connected by Craft labels FREE from TLF Graphics.
- First 500 labels are free
- Additional labels $0.15/label flat rate
- Minimum order of 1,000 labels
- 10% of order value donated back to NYSBA
Contact Chris Augustine at chris.augustine@tlfgraphics.com
Registration form
CO-BRANDED CONNECTED BY CRAFT MERCH
How it Works
- Connected by Craft design on the front
- Your 1-color logo on the back (white or black ink)
- Choose the product/s you would like to order
- Pay at checkout
- Email your logo to chloe@newyorkcraftbeer.com
Minimum order: 30 units/style – package includes variety of sizes.
Average estimated production time 10-14 business days + standard Fedex shipping time
A portion of proceeds benefit the NYSBA (thank you!) All orders come with 8X11″ display sign stating that a portion of proceeds directly support the NYSBA’s mission to unify, protect, & propel the state’s 430+ independent craft breweries through advocacy, education, and promotion.
